having a strong shared value(s), and ethics, is most important in a business partnership.
that was the conclusion we had when i caught up with Hannie over brunch yesterday .. discussing (amongst other things) about doing it solo, or needing a business partner - and if so, what makes a successful business partner.
initially i said, from my own experience, it's all about having someone that is complementary. but after sharing a few other of our experiences .. we realised as long as the partners have that shared value(s) to meet a common goal, we decided that's what makes a very successful partnership.